Product discovery & AI innovation

Finding valuable problems. Building solutions people use.

I help organisations discover what is worth building, uncover opportunities in enterprise operations and finance, quantify their potential, and build AI-enabled products validated through real customer partnerships.

Explore my work →
Open to Product & Technical Product roles.
Capabilities

Where I create value

I work best in the spaces where there is uncertainty: finding the right problems, creating clarity, and turning opportunities into products.

Opportunity Discovery

When you have a complex business problem but aren't sure where the opportunity is,

I combine customer research, workflow analysis, market intelligence, and commercial thinking to identify what's worth solving, so you invest in the opportunities that actually create value.

Strategy & Validation

When you need to decide what to build and why,

I quantify the opportunity, prioritise product bets, and design experiments that test them with real users, so you commit resources with evidence.

AI Products & Prototyping

When an idea needs proving, not just presenting,

I combine AI, data, and engineering to build working prototypes and test new product possibilities, so you can see what's viable before you invest in building it.

Transformation Tools

When your teams are held back by slow, manual workflows,

I redesign processes and build the automation, data, and AI tools that remove the friction, so people spend less time on repetitive day-to-day.

Samples

Selected work

Recent Project

Finding the next high-potential product

Identifying the next high-potential product opportunity within global supply chains. Discovery-led initiative from market exploration and customer research through validation and pilot, uncovering a scalable enterprise solution.

Multi-million run-rate · Discovery to Validated Pilot · Enterprise B2B · Global Supply Chain
Global supply chain map Add screenshot
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Financial Services

Global Commodity Trading

Five global financial-data and commodity-trading businesses, merging into a single platform. Zero-to-one, no team, many stakeholders. Which features should we keep?

B2B · SAAS and DAAS · 0 to 1
Regulation

Turning Regulation into Product Opportunity

Leading a 0 to 1 product initiative that reframed regulation as a market opportunity. Focusing on discovery, strategy, and defining a scalable product direction within a complex regulatory landscape.

B2B · 0 to 1 · Global Ecosystem
Infrastructure

Metaverse Infrastructure for Work

Exploring the foundations of work infrastructure in the metaverse. Moving from early concepts through alpha and beta, investigating new models for collaboration, productivity, and digital workplace infrastructure.

Metaverse Ecosystem · Alpha to Closed Beta
Working Together

What to expect working together

Every team and problem is different, but a few principles stay constant.

Hands-on by default

I prototype, code and ship to learn.

Commercial thinking

Every opportunity is tied to business value.

Validate then scale

Prove it with customers before investing resources

Evidence over certainty

Grounding decisions in real world proof.

Bias to action

Just enough research to move with confidence, then iterate.

Bridge disciplines

I connect UX, engineering & business.

About

I work in the beautiful mess between problems, people, and technology; turning uncertainty into products that create measurable impact.

I've helped organisations move from ambiguity to validated solutions across startups, global enterprises, and consultancy environments.

My approach combines customer insight, commercial thinking, data, and hands-on development: identifying where value exists, making evidence-based decisions, then building, testing, and learning.

Connect by email → LinkedIn
Rima Add photo

What collaborators say

A few signals from the kind of work I do best: turning ambiguity into momentum, and ideas into something real.

“Rima brought structure to a messy idea and helped us move from vague ambition to a credible product direction quickly.”

Senior Product LeaderEnterprise transformation

“She combines sharp research with hands-on delivery in a way that feels rare. Rima is practical, thoughtful, and delivers before deadlines.”

Product DirectorFinancial services

“The work made the opportunity feel tangible. We could see the product, the value, and the next steps clearly. Rima's work directly informed a roadmap.”

Strategy DirectorRegulated business
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